Session I: Social Media Lead Generation Power and Pitfalls

Social media is a revolutionary makeover of referral programs, word-of-mouth marketing and brand management. Buyers are influenced by trusted friends and motivated to take action with less risk. Social media platforms–Facebook, Twitter–are the amplifier, delivering pre-qualified prospects through the blazing power of zero degrees of separation.

This half-day consulting session addresses the lead generation potential of the social media with up-to-the minute industry examples. The session will motivate and teach your team how to explore social media’s potential, diagnose your social media potential and identify new needed skill sets. Your team will learn how to incorporate social media strategies and tactics into your marketing and leasing workflow.

Session II: Strategy and Execution Roadmap

Building on Session I, the Strategy Roadmap is a working session to define your social media program. You will work through key strategy decisions to frame your program. Analyze your prospect demographics to determine the degree of your investment into this new arena. Evaluate which platforms—Facebook, Twitter, My Space, blogs–best support your goals. Review case studies. Learn what resources, policies and performance metrics are needed to sustain a thriving social media marketing program. Work through policy guidelines to manage staff. People skills, lead management workflow and publishing policies emerge at the end of the day.